Resume
RESUME
DESIGN EXPERIENCE
Print:
10 years professional print experience, working from concept to completion including 2 years in direct mail campaigns, as well as dealing directly with printers, attending press- checks.
• CIP (Brand Identity include: logo, name card, letterhead...)
• Flyers, brochures, catalogs, magazines, posters, postcard, pakaging...
• Software knowledge includes: Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Distiller, Macromedia FreeHand, QuarkExpress, Corel Draw
• On platforms: Mac OS and Win XP, Vista
New media:
2 years professional experience in email campaigns (digital) and designing Websites.
• Software knowledge includes: Adobe Illustrator, Adobe Photoshop, and understanding on Macromedia Flash, CSS.
• On platforms: Mac OS and Win XP, Vista
WORK EXPERIENCE
DESIGN EXPERIENCE
Print:
10 years professional print experience, working from concept to completion including 2 years in direct mail campaigns, as well as dealing directly with printers, attending press- checks.
• CIP (Brand Identity include: logo, name card, letterhead...)
• Flyers, brochures, catalogs, magazines, posters, postcard, pakaging...
• Software knowledge includes: Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Distiller, Macromedia FreeHand, QuarkExpress, Corel Draw
• On platforms: Mac OS and Win XP, Vista
New media:
2 years professional experience in email campaigns (digital) and designing Websites.
• Software knowledge includes: Adobe Illustrator, Adobe Photoshop, and understanding on Macromedia Flash, CSS.
• On platforms: Mac OS and Win XP, Vista
WORK EXPERIENCE
JAN 2010 - 2012:
BIFIDESIGN FREELANCE GROUP – GRAPHIC DESIGN, WEB DESIGN AND DEVELOPMENT
Position: Team leader – Production Coordinator
Position purpose:
• Leadership and Manage the team members in a professional level, allocation of work to team members, necessary guide lines to them in drafting, and maintaining the quality.
• Assisting in planning and execution of special production projects Key Responsibilities:
Design:
• Associating with clients and team members to manage all projects. • Assigning tasks to designers and coders
• Creating and developing concepts, designs, finish artwork for graphic and web designs to client’s requirements.
• Assist with edits, changes, and design related production
• Deliver designs by deadline.
Production:
• Dealing and managing suppliers to produce high quality products • Creating workflow and managing overseas production projects Key achievement:
• We are the only one partner that take care all design jobs for Kaosdzine agency – a virtual online design and marketing services agency.• We’ve got some big printing overseas projects and all completely done very well.
FEB, 2009 - 2010
GREY GROUP – GLOBAL ADVERTISING AND MARKETING AGENCY
Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WINGLATINO.
Position: Senior Designer
BIFIDESIGN FREELANCE GROUP – GRAPHIC DESIGN, WEB DESIGN AND DEVELOPMENT
Position: Team leader – Production Coordinator
Position purpose:
• Leadership and Manage the team members in a professional level, allocation of work to team members, necessary guide lines to them in drafting, and maintaining the quality.
• Assisting in planning and execution of special production projects Key Responsibilities:
Design:
• Associating with clients and team members to manage all projects. • Assigning tasks to designers and coders
• Creating and developing concepts, designs, finish artwork for graphic and web designs to client’s requirements.
• Assist with edits, changes, and design related production
• Deliver designs by deadline.
Production:
• Dealing and managing suppliers to produce high quality products • Creating workflow and managing overseas production projects Key achievement:
• We are the only one partner that take care all design jobs for Kaosdzine agency – a virtual online design and marketing services agency.• We’ve got some big printing overseas projects and all completely done very well.
FEB, 2009 - 2010
GREY GROUP – GLOBAL ADVERTISING AND MARKETING AGENCY
Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WINGLATINO.
Position: Senior Designer
Postion pupose:
• Developing concepts and turning it to key visual for advertising campaigns
• Create design, layout and presentation materials
• Assist with edits, changes, and design related production
Key responsibilities:
• Concepting campaign theme ideas, as well as headline and design development for ads, direct mail, collateral, Web, broadcast, Email and other ad units
• Working with production to ensure material production meets quality standards and design vision.
• Working with Clients Service to ensure key design issures are timely communicated with clients.
• Responsible for staying current with design/industry trends and advances in technology.
Key achievement:
• Providing direct marketing experience for Grey VN team to win pitching from Vinaphone and Diane
FEB, 2008 - FEB, 2009 -
BLUE INK ASIA – DIRECT MEASURABLE MARKETING SOLUTIONS
BIA is Vietnam’s first 100 dedicated direct marketing agency, specialising in direct email/ web (70%) and direct mail (30%). Key challenges include educating the market on what is direct marketing and its need to transfer some mass advertising budget to this new premium service that provides immediate measurable results.
Position: Creative designer Position purpose:
• Uncovering single minded propositions and consumer insights to develope campaign concepts
• Translating concepts and client needs to Vietnamese consumer realities in designs Key responsibilities:
• Creating concepts, designs, finish artwork and copy writing
• Developing concepts and turning it to key visual for advertising campaigns
• Create design, layout and presentation materials
• Assist with edits, changes, and design related production
Key responsibilities:
• Concepting campaign theme ideas, as well as headline and design development for ads, direct mail, collateral, Web, broadcast, Email and other ad units
• Working with production to ensure material production meets quality standards and design vision.
• Working with Clients Service to ensure key design issures are timely communicated with clients.
• Responsible for staying current with design/industry trends and advances in technology.
Key achievement:
• Providing direct marketing experience for Grey VN team to win pitching from Vinaphone and Diane
FEB, 2008 - FEB, 2009 -
BLUE INK ASIA – DIRECT MEASURABLE MARKETING SOLUTIONS
BIA is Vietnam’s first 100 dedicated direct marketing agency, specialising in direct email/ web (70%) and direct mail (30%). Key challenges include educating the market on what is direct marketing and its need to transfer some mass advertising budget to this new premium service that provides immediate measurable results.
Position: Creative designer Position purpose:
• Uncovering single minded propositions and consumer insights to develope campaign concepts
• Translating concepts and client needs to Vietnamese consumer realities in designs Key responsibilities:
• Creating concepts, designs, finish artwork and copy writing
• Working with production to ensure material production meets quality standards and
design vision.
• Working with Clients Service to ensure key design issures are timely communicated with clients.
• Working with Technical team to ensure final email and website meets quality standards and design vision
Key achievement:
• Liberty Insurance DM campaign: (email, website and mail) Finished the campaign in only 1,5 months (1 month earlier than planned) with generating 512 qualified leads, out performed the target by 12 qualified leads; brand exposure to 19,949 targeted customers, generate 25,000 USD for client’s revenue while campaign cost only 10,000 USD.
• GEOX (top brand in Italian shoes) DM campaign (viral email): This direct email campaign has performed extremely well with excellent results without any spamming issue which often happens in email campaigns. BIA successfully sent 15,112 emails surpassing the campaign objective and 57, 175 clip exposure via website.
• Lipton (Unilever) DM campaign (email, web and mail): In only one month, successfully sending 200,000 emails to office workers to promote Hirameki website, great creative made more than 4,000 target people get excited and go through Hirameki website (not only 2,000 as the campaign objective)
JAN, 2007/ FEB, 2008: SONG HANH ADVERTISING CO.
Song Hanh is a company that used to submit a tender for a contract to design and print Calendar for so many Banks and Insurance companies. In August 2007, they decided to build a new team that have ability to create a new genre of calendar: Creative calendar.
Position: Creative Team Leader
Key responsibilities:
• Manage all jobs and assign tasks to designers
• Lead and give advices for designers.
• Created logos, CIPs
• Concept and design of Print projects, specific in Creative Calendar Key achievements:
• Working with Clients Service to ensure key design issures are timely communicated with clients.
• Working with Technical team to ensure final email and website meets quality standards and design vision
Key achievement:
• Liberty Insurance DM campaign: (email, website and mail) Finished the campaign in only 1,5 months (1 month earlier than planned) with generating 512 qualified leads, out performed the target by 12 qualified leads; brand exposure to 19,949 targeted customers, generate 25,000 USD for client’s revenue while campaign cost only 10,000 USD.
• GEOX (top brand in Italian shoes) DM campaign (viral email): This direct email campaign has performed extremely well with excellent results without any spamming issue which often happens in email campaigns. BIA successfully sent 15,112 emails surpassing the campaign objective and 57, 175 clip exposure via website.
• Lipton (Unilever) DM campaign (email, web and mail): In only one month, successfully sending 200,000 emails to office workers to promote Hirameki website, great creative made more than 4,000 target people get excited and go through Hirameki website (not only 2,000 as the campaign objective)
JAN, 2007/ FEB, 2008: SONG HANH ADVERTISING CO.
Song Hanh is a company that used to submit a tender for a contract to design and print Calendar for so many Banks and Insurance companies. In August 2007, they decided to build a new team that have ability to create a new genre of calendar: Creative calendar.
Position: Creative Team Leader
Key responsibilities:
• Manage all jobs and assign tasks to designers
• Lead and give advices for designers.
• Created logos, CIPs
• Concept and design of Print projects, specific in Creative Calendar Key achievements:
• Won 3 contracts for designing and printing Calendar of Bao Minh CMG, Mekong
housing Bank and Vietcombank – worth several billions VND
2005/ JULY, 2007 - FANNY VIET NAM COMPANY
Fanny is leading premium company in Vietnam, with its own ice cream parlors and more
than 400 top of the range clients over the country. Position: Designer
Position purpose: Gate – keeper of the brand
Key responsibilities:
• Overlook and redevelop the company’s brand.
• Working in-house on developing online and offline brand positioning.
• Create the design of all the visibility elements (packaging, exhibition displays, print collateral, Interior, Exterior Dercoration and online marketing)
• Worked with printing company. Understanding their process and personally checking colors at printing.
Key achievements:
• Had enhance high quality image of Fanny Ice Cream in the trade.
EDUCATION
LOTUS COLLEGE — 2001-2003
LANGUAGE
ENGLISH -UPPER INTERMEDIATE
Very good in directly communication, good in writing and reading.
FRENCH - PRE INTERMEDIATE
Spending 1 year learning French in Idecaf, communicating simply.
REFERENCES
Please take a look at my work in BIFIDESIGN.com
2005/ JULY, 2007 - FANNY VIET NAM COMPANY
Fanny is leading premium company in Vietnam, with its own ice cream parlors and more
than 400 top of the range clients over the country. Position: Designer
Position purpose: Gate – keeper of the brand
Key responsibilities:
• Overlook and redevelop the company’s brand.
• Working in-house on developing online and offline brand positioning.
• Create the design of all the visibility elements (packaging, exhibition displays, print collateral, Interior, Exterior Dercoration and online marketing)
• Worked with printing company. Understanding their process and personally checking colors at printing.
Key achievements:
• Had enhance high quality image of Fanny Ice Cream in the trade.
EDUCATION
LOTUS COLLEGE — 2001-2003
LANGUAGE
ENGLISH -UPPER INTERMEDIATE
Very good in directly communication, good in writing and reading.
FRENCH - PRE INTERMEDIATE
Spending 1 year learning French in Idecaf, communicating simply.
REFERENCES
Please take a look at my work in BIFIDESIGN.com
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